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Netflix gets new Marketing Head

Netflix gets new Marketing Head

Netflix Inc has roped in Bozoma Saint John as the new Chief Marketing Officer (CMO).

 

She has nearly 20-year of exepreince across multiple industries such as music and entertainment, consumer packaged goods, fashion, sports and automotive.

 

Saint John joins Netflix from Endeavor where she served as head of marketing since 2018. She also had stints with Apple Inc, Uber Technologies Inc, and Pepsi-Cola North America.

 

“Bozoma Saint John is an exceptional marketer who understands how to drive conversations around popular culture better than almost anyone. As we bring more great stories to our members around the world, she’ll define and lead our next exciting phase of creativity and connection with consumers”, said Netflix Chief Content Officer Ted Sarandos.

 

Saint John stated “I’m thrilled to join Netflix, especially at a time when storytelling is critical to our global, societal well-being. I feel honored to contribute my experience to an already dynamic legacy, and to continue driving engagement in the future.”

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